

One of the big things that attracted us to her was that she actually adores makeup. “ Bhumi is a disruptor in the best possible way. Having Pednekar as its brand ambassador is a strategic decision in strengthening its presence in the country and wooing different customers, including millennials, says Karen Thompson, brand manager, MAC Cosmetics India. In 2005, MAC opened its first store in India. And it can’t get bigger than MAC.”īeyond the Boardroom, Bhumi Pednekar: Reconnecting with herself, changing habits for climate action Beauty is supposed to make you strong, it’s supposed to provoke the right kind of thinking within people.

“I believe in the concept of beauty because I feel it is empowerment. I resonate completely with everything that MAC stands for-diversity, inclusivity, equality, celebrating beauty in different ways and disrupting beauty standards,” adds Pednekar. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown so much that it is now sold in over 100 countries/territories worldwide. From being that teenager who waited for the first MAC store to open in India and bought its products with my pocket money to being the face of the brand in India is a huge honour.” MAC (Make-up Art Cosmetics) is part of The Estée Lauder Companies Inc.
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“I feel like my life has come a full circle with MAC. “It’s rather emotional for me,” Pednekar tells Forbes India about the association. It seems only fitting then that the 32-year-old has been named MAC Cosmetics India’s first brand ambassador. As a child, she was obsessed with dressing up and doing her makeup. When she decided to be an actor, Bhumi Pednekar wanted it all-films, awards, performances, clothes, makeup. Bhumi Pednekar has been named MAC Cosmetics India’s first brand ambassador
